There are two types of foam beds: latex and memory foam. Latex has a higher elasticity or resilience than memory foam, which feels more springy than memory foam. Memory foam feels more solid, and less like it is pushing up against your body. Many mattress companies are blending both and seeing good results. Serta's new I comfort is memory foam with gel infusion taking memory foam beds to a new level of comfort. Stop in and see why these beds are the ultra in support and comfort!